halluceon
Halluceon is a platform to monetize media using tickets. We believe paid tickets incentivize for cinema, as opposed to the Web2 business models of ads and subscription fees, which we believe incentivize for watered-down content.
Halluceon utilizes three programmable crypto tokens to facilitate platform monetization:
- Theater NFTERC-721
- Filmmakers create a theater by minting a Theater NFT for 0.0025 ETH (~$5).
- Ticket NFTERC-721
- Each theater sells movie tickets as Ticket NFTs, priced along a quadratic price curve.
- HALERC-20
- Each Ticket NFT minter also receives theater-specific HAL tokens, which represent a pro-rata share of the mint fees generated by the theater. Ticket mint fees are pooled and distributed to HAL token holders periodically over the lifecycle of a theater.
Theater NFT
First, a filmmaker publishes a theater by minting a Theater NFT which which stores theater-specific details and metadata:
- Theater Name, Desc., Categorypermanent — usually the title of the film or series.
- Theater Sizepermanent — how many Ticket NFTs the theater will sell, split into 5 groups, each with their own price curve.
- ERC20 'HAL' Token Tickerpermanent— the theater's ERC-20 revenue-share token is named: 1-10 custom characters + HAL. Ticket NFT minters receive a bag of this token based on a formula we will discuss below.
- Store Mediapermanent— the publisher can attach 1-50 pieces of media (films, series, etc.) which are accessed behind the theater's Ticket NFT gate. Media can be published once or periodically over the life of the theater.
- (Optional) Publisher Distribution Splitpermanent — the filmmaker has the option to allocate a portion of their 50% ERC20 token share to partners — financiers, co-writers, etc.
Ticket NFTs for each theater are separated into 5 groups, each with its own price curve. Each Ticket NFT comes with 'Slop' ERC20 tokens, multiplied by the group multiplier, and the decile multiplier.
ticket nfts
When a theater is published, and one or more pieces of media are attached, viewers can begin minting Ticket NFTs, which they can then activate anytime to start a 12-hour watch window for that theater's media. As you can see in the price curve above, Ticket NFTs are separated in 5 batches, or “groups” indicated in the token's metadata (“Group 1,” “Group 2,” etc.) When one group sells out, the next group of Ticket NFTs starts minting. Each of the 5 groups of Ticket NFTs has its own steadily increasing price curve, making earlier tickets cheaper than later ones.
When a viewer pays to mint a Ticket NFT, they receive a bag of HAL TOKENS specific to that theater. How many tokens they receive depends on three things: number of Ticket NFTs minted, which Group # the Ticket NFTs fall in, and how early within that Group (which decile) they were minted:
HAL per txn = # of tickets minted x group multiplier × decile multiplier
Each Ticket NFT group carries a fixed multiplier — earlier Groups carry a higher one — and within a group the per-ticket reward steps down by decile: ×10 for the first tenth of Tickets, down to ×1 for the last tenth. Multiply the two and you get the HAL a single Ticket mints (the grid's rows are the Group multipliers, its columns the deciles):
| group ↓ / decile → | ×10 | ×9 | ×8 | ×7 | ×6 | ×5 | ×4 | ×3 | ×2 | ×1 |
|---|---|---|---|---|---|---|---|---|---|---|
| group 1 ×11 | 110 | 99 | 88 | 77 | 66 | 55 | 44 | 33 | 22 | 11 |
| group 2 ×4.4 | 44 | 39.6 | 35.2 | 30.8 | 26.4 | 22 | 17.6 | 13.2 | 8.8 | 4.4 |
| group 3 ×2.3 | 23 | 20.7 | 18.4 | 16.1 | 13.8 | 11.5 | 9.2 | 6.9 | 4.6 | 2.3 |
| group 4 ×1 | 10 | 9 | 8 | 7 | 6 | 5 | 4 | 3 | 2 | 1 |
| group 5 ×1 | 10 | 9 | 8 | 7 | 6 | 5 | 4 | 3 | 2 | 1 |
So, concretely:
This formula incentivizes early participation: the earlier you buy a Ticket NFT, the cheaper the mint fee and the more HAL you receive. That asymmetry is the whole point.
fee distributions
When Group 1 sells out (20,000 Tickets for a medium theater), the fees it collected are snapshotted and become claimable by every HAL holder, pro-rata to their balance. Because the publisher automatically holds a 50% pre-allocation of the HAL token, the split lands at roughly 50% to the audience and 50% to the publisher for every distribution snapshot.
After the snapshot and distribution Group 2 opens — same mechanics, a new price curve, and a lower HAL multiplier (×4.4), so each Ticket NFT now mints less HAL than a Group 1 Ticket did. When Group 2 sells out (70,000 sold cumulatively for a medium theater), its fees are again snapshotted and distributed — and the Group 1 minters, who still hold their HAL, can claim for a second time.
They keep earning from every Group that closes after them, for as long as they hold their tokens. That compounding — earlier buyers minting more HAL and collecting from more closes — is why the earliest supporters come out so far ahead.
the upside, in numbers
Across a theater's full lifecycle, a Group 1 ticket earns roughly 22× what a Group 5 ticket earns— even though Group 5 has the biggest absolute fee pool. The seniority weighting divides the early pools across far fewer tickets. Here's the per-ticket lifetime payout to the audience, by the Group a Ticket was bought in (toggle a size — the per-ticket return is identical at every scale):
An exact 50/50 split at the total level. The filmmaker's half comes from a pre-allocation locked at theater mint; the audience's half divides across ticket buyers as below.
| bought in | lifetime earningsEverything this group's buyers collect over the theater's whole life — their pro-rata share of their own group's close plus every close after it. Not the same as the fees this group collected at its own close; that's a much smaller number. | tickets | per ticketWhat one ticket in this group earns over the theater's life, on average = lifetime earnings ÷ ticket count. Identical at every theater size, because both columns scale together. | vs group 5How many times more a single ticket in this group earns than a group-5 ticket. This is the seniority ladder — earlier buyers mint more tokens per ticket AND collect from more closes. Not to be confused with the group's mint multiplier (×11, ×4.4, …). |
|---|---|---|---|---|
| group 1 | ~$454K | 20K | ~$22.70 | 22× |
| group 2 | ~$443K | 50K | ~$8.86 | 8.6× |
| group 3 | ~$443K | 100K | ~$4.43 | 4.3× |
| group 4 | ~$871K | 500K | ~$1.74 | 1.7× |
| group 5 | ~$1.0M | 1M | ~$1.03 | 1× |
| total | ~$3.2M | 1.7M | — | — |
per-ticket value is identical at every theater size. A Small theater's group-1 buyer earns the same per-ticket return as a Large theater's — there's less total revenue, but it's shared across proportionally fewer tickets. The tier is a choice about absolute scale (how many people you want to reach), not a different economic model.
Scaled up to a Large theater sold out across all five Groups, lifetime ticket revenue comes to roughly $64.8M — about $32.4M to the audience (split by HAL holdings, asymmetrically rewarding the earliest) and a matching $32.4M to the publisher, whose 50% pre-allocation is locked at mint and never dilutes.
claiming your fees
HAL token holders claim their fees whenever they like — there's no expiry on an unclaimed pool. As a convenience, bots can claim on a holder's behalf in exchange for a small bounty (1-5%)A proxy-claim bounty paid out of the claimed amount to whoever submits the claim transaction for someone else. Configurable by the contract owner up to a 5% cap; self-claims pay no bounty.. Halluceon runs a bot that sweeps pools left unclaimed for about a week, so even dormant holders get paid.
If a theater's Ticket sales stall mid-Group, the publisher can force a disbursement — snapshotting the fees collected so far to HAL holders without waiting for the Group to sell out.
why “halluceon”
Halluceon tries to replicate the theatrical business model of old Hollywood: an unknown film rolls out to a small audience, and expands its footprint when demand is proven, until it either runs out of steam or becomes a viral hit, making everyone involved rich. Over time, Hollywood has become a factory farm which squeezes the artist at every step. Halluceon is the opposite — small theaters, small audiences, generous compounding for the people who care enough to show up.
if that sounds like something you'd want to be part of, mint a theater, add a film, send your audience the link.